A world where every parent, everywhere is able to protect and support their children’s health, safety, and development.
To reduce violence, improve child development, and promote mental health through evidence-based parenting support at scale.
Randomised trial evidence of impact in multiple geographies
Co-designed with parents, youth, and service providers
Adapted to local cultural context
Delivered at scale with local partners and government
Viable and ambitious scaling strategy
Playful & empathetic content
Robust evaluation methods using randomised designs are necessary to show the causal impact of our interventions on violence, child development, and mental health outcomes
Solutions built with the people they serve are more relevant and respectful, increasing trust, uptake, and sustained impact
Interventions grounded in local values, languages, and practices are more likely to deliver lasting positive change
Integrating our evidence-based parenting support into established systems ensures scaled programmes are sustainable
Our work is designed for delivery at scale, with partners and long-term owners identified from the outset
Understanding the child’s perspective, the importance of play, and empathy for parents and frontline workers lies at the foundation of our work
World Class Team
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Ana Pro Alcantara
LATAM SCALING MANAGER
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Karl Holland
SALES MANAGER
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Emmett Marsh
DESIGN DIRECTOR
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Eleanor Parks
SUSTAINABILITY DIRECTOR
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Jamie Kokot
CUSTOMER SERVICE MANAGER
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